It has been an honour and a major career highlight to design the logo for the Perth Bears. This project initially fostered my collaborative relationship with the North Sydney Bears and has been a long time in the making. The work for this included a comprehensive 20+ page brand proposal covering the brand overview, logo concept, visual identity, and extensive examples of the brand in action.

By honouring the deep heritage of the North Sydney Bears while building a sleek, modern symbol for the NRL in 2026 and beyond, the brand achieved a rare unanimous win across the national media landscape.
The face of the Perth Bears didn't just launch, it dominated.

A Daily Telegraph reader poll saw an overwhelming 90% approval rating, with fans and commentators on social media touting it as one of the best logos in the game. It was widely recognised for breaking a long-standing cycle of poorly received NRL rebrands, with industry experts and supporters alike stating that the Bears simply “nailed it”.

This wasn't just a logo design, it was a strategic brand architecture project that successfully united two distinct fan bases and stood up to the highest level of national media scrutiny.

“I can’t remember seeing such universal adulation for a logo release.”
-Kit Lucev, Head Designer at Dynasty Sport.