The EPIC® STALYON range was a huge shift for Industree Group because it was their first big push into the fashion-forward end of the PPE world. It was also a milestone for their sustainability goals as it served as their first ever 100% recyclable packaging solution for eyewear.

My design process focused on bridging the gap between high-performance safety and lifestyle aesthetics. I used the "O" as a dynamic graphic element that represents the different colors and styles across the line.
To keep production cost-effective, I designed one universal box for the entire range where the "O" anchors the visual identity and the only variable is the barcode sticker. It was a simple way to create a premium, "street-smart" look that stayed environmentally responsible.

The campaign extended the requirements from fine print and tiny barcodes to a full suite of merchandise and large-scale billboards featured in Rockhampton and Mackay Airports.