Belkin

During my time at Belkin, I was involved in the creative development of a wide range of brand collateral. I ensured a cohesive visual identity across both physical and digital platforms, creating everything from high-impact point of sale displays and complex product packaging to detailed marketing brochures and device launch kits. I enjoyed the challenge of translating technical product specs into engaging designs that grabbed attention in busy retail environments.

I also focused on translating these brand principles into digital assets, including emails, landing pages for retail partners, a full iconography library and social media content. I used motion graphics to create promotional videos that brought our products to life for digital audiences, while also handling technical tasks like planogram layouts for high-stakes presentations.